Higher Education Information
Technology Internal
Communication and Marketing

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What is internal marketing and communication?

Internal marketing and communication are the promotion of a department or division, its goals, updates, and important announcements to its own employees and to the university community. The purpose is to increase Information Technology Services brand understanding, brand alignment, and help IT staff and the campus community feel more engaged with the ITS organization.
What is the difference between internal marketing and internal communication?

Internal communication: Methods and practices used within the IT department to share information, news, and updates with employees, ensuring they are informed and working together towards common objectives. Boost engagement and motivation by aligning IT staff values with those of the IT department and build a positive work culture.

Internal marketing: Uses marketing principles to promote an IT department’s values, culture, and brand identity to the entire campus community. Address undesirable perceptions and expectations by promoting and enhancing the IT department’s reputation as a desirable, approachable and collaborative organization.

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Testimonials

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"Campus Consortium Foundation was valuable in helping us find and affordable student engagement solution and communicate with a fabulous EdTech partner."

Dr. Torie Jackson
Vice President for Institutional Advancement
West Virginia University at Parkersburg

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"Working with Campus Consortium Foundation is streamlined, simple and the communication was fantastic"

Anthony K. Wintera
Director of Network Services
Calumet College of Saint Joseph

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"Campus Consortium Foundation was valuable in helping us find its EdTech vendor who provided Single Sign-On, Password Manager, Adaptive Authentication, Mobile App and Automated Provisioning Software and reduced total cost of software and services."

Jake Fowler
Director of Campus Technology
Kansas City Art Institute

Internal Communication and Marketing with Campus Consortium Foundation

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